About Claire

My mission is to unleash the infinite potential of humanity

I’m Claire Boonstra, born in 1975 in The Netherlands. I have lived many different roles in life: student, engineer, corporate employee, wintersports-blogger, strategic marketing manager, mobile future event organizer, augmented reality startup co-founder and now an education reformer and public speaker.

But I am also a mother of three young children, a daughter, wife, sister, utopist dreamer, asker of difficult questions, visionary, improv dancer, skier, former glider pilot – and most of all a human being in search of how I can best balance my three main priorities in life: my family, my personal wellbeing and my mission to feed the movement to revolutionize education.

People have given me various nice titles, including one of the ‘most influential women in technology‘, Young Global Leader since 2012, Rising Talent and education rockstar (-:

After having spent the most amazing 3.5 years co-founding and building a technology company called Layar, I embarked on a different journey in September 2012: to revolutionize Education. It was suddenly there and I couldn’t stop it.

I made this move public during a presentation on stage at TEDxAmsterdamED. I shared my vision on education and that I was leaving my company because ‘I have to do this’. My tears on stage apparently touched a lot of people – I received thousands of reactions from people saying they finally found “somebody who sees and feels the same things I do” and asked if they could drink coffee with me. To organize all this coffee, I started simply to organize meetings, which resulted in creating œ Operation Education. This movement (on paper it’s a foundation/ ANBI Stichting) was initially aimed at connecting, empowering and making visible the ‘how and the what’ in education innovation.

Enabling educational leaders to lead the change

Now œ Operation Education is focused on feeding the movement to revolutionize education by enabling educational leaders to transform into changemakers who take responsibility for changing the education system; bringing all stakeholders in the education ecosystem together and creating a powerful network of changemakers. She always starts with asking the why – the purpose question, to get a common ground for powerful transformation.

Claire is maker of the Education Movie of the Year “Wat is het doel van Onderwijs?” (What’s the purpose of education), developer of the series “Onderwijsvragen” (Education Questions/ Questioning Education) and founder of “Expeditie Leiderschap“.

She co-authored the book “Het Onderwijsvragenboek“, launched on Oct 1st, 2019.

More about me

My site and blog are not updated very frequently, you can however follow my daily stream of tweets here: http://twitter.com/claireboo. My CV can be found on LinkedIn

Recently I was invited by Dutch media to talk about my mission, about the needed shift from system based education to human based education and about the role of œ Operation Education enabling educational leaders to lead this change:

You can also watch my TED talks: